The Fashion Guide to Shopping in Delhi salutes the fashion spirit of this very fashionable city.
Written to make your shopping trips pleasurable, organized and satisfying, this book is the much-needed shopping complement whether you're a downright Delhi-ite or a hapless tourist. From the latest fashion addresses to the traditional treasure troves, from chic and international to kitsch and ethnic, The Fashion Guide to shopping in Delhi spans the fashion spectrum of this sprawling city. This easy-to-use guide covers over 700 clothing, accessory and lifestyle stores. Each entry comes with complete addresses, contact numbers, opening times and price ranges. The guide is also indexed according to location, type of merchandise sold and budget, just to make it easier for you.
Mallika Singhani: After graduation in Communication Studies from Northwestern University and a Masters in Media and Communications from the London School of Economics and Political Science, Mallika is now working as a freelance journalist writing for some of the nation's leading newspapers and magazines.
Shruti Rathi: With a business background and a degree in E-Commerce and Digital Business from the University of Nottingham, Shruti was working in the financial field. A Career switch led her to pursue her passion for writing, and she now contributes to leading magazines of the country.
Both Mallika and Shruti are now working on other projects to further their careers in the media.
Introduction
Dear Shoppers
Home to haute couture and powerful dress markers, Delhi's sun savours an abounding expanse of shopping retreats. With no mentor to guide hapless shopoholics as to where to go next, we decided to bring to light, the most precious of these jewels that adorn our city. The fashion Guide to shopping in Delhi, the city's first and only comprehensive fashion guide of clothing, accessory and lifestyle stores welcomes you to sashay into the city's up-market fashion boutiques and off-the-beaten-track, treasure houses.
This debut edition of The Fashion Guide to Shopping in Delhi provides you with all the insider secrets you need, to look and feel fab whether it is for a 'black-tie' event or a girlie 'dim-sum' lunch. The list of lifestyle stores included in the book have also been especially handpicked by us to radiate some of the best of the luxury offerings available in this fashion capital. We have covered over 500 shopping destinations ranging from the well-known department stores and high street labels to rare one-offs and bargain basements. If you want rock-star ripped jeans or ballooning belly dresses, we show you where to glow.
We have trekked up every uprising mall and tromped down every street market to invite the best shops to be a part of The Fashion Guide to Shopping in Delhi. We tell you what the stores are about, the products they entail, their target customers and their price ranges. We note their addresses, phone numbers and parking facilities, while a separate list of opening hours and timings of the specific markets has also been provided for you to refer to. All the stores have then been categorized and cross-referenced by location and genre, while the ones that have struck us, have been especially highlighted (¤). Enlightening you with what is slick, sporty, or simply simple, we hope to have been as accurate as possible. Please let us know if you feel otherwise.
To add sugar to the already sweet and pomp to the already pompous, we have included maps, which help you find your way around the city. The Fashion Guide to Shopping in Delhi is completed with the "Fashion Lingo" used throughout the book, along with size conversion charts to make sure you get the right size and fit.
Whether you are a well-heeled hedonist, or a savvy bargain hunter, The Fashion Guide to Shopping in Delhi, belongs in your handbag. You definitely want a taste of this. So here's toasting your fabulous fabulous taste!-Mallika & Shruti
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